Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Friday, March 4, 2011

Study Abroad marketing fail

This actually happens frequently in both electronic (predominately via e-mail) and print marketing...




I don't hold this error against the study abroad organization but it is just sloppy and preventable.  I imagine that I'm not the only one who receives marketing materials incorrectly addressed or containing other errors.  


What are your thoughts on this?


Thanks in advance,


Davin

Wednesday, February 10, 2010

Canadian Student Handbook on Opportunities in India

Some time ago I learned about the Shastri Indo-Canadian Institute and a relatively new publication that they produced that caught my attention and I thought I'd post to IHEC Blog about it.

First, a little something about the Shastri Indo-Canadian Institute (or L'Institut indo-canadien Shastri). According to their website, the Shastri Indo-Canadian Institute is “a binational organization that promotes understanding between India and Canada through academic activities and exchanges and their mission is to improve the quality of life of the peoples of Canada and India by building and strengthening intellectual and cultural linkages through research, dialogue and exchange.” I’m really interested in the work of these types of educational exchange organizations as well as their history so I spent quite a bit of time checking out their entire website to learn more of what they are all about. Check out the work of the Shastri Indo-Canadian Institute here.

Something that really caught my attention was new publication entitled “Canadian Student Handbook on Opportunities in India” produced by Sarah Hawkins (Communications Officer at the Shastri Indo-Canadian Institute). I, like most people working in the field of international education, receive much programmatic literature that I try to at least look at but often times recycle before too long. For me, the "Canadian Student Handbook on Opportunities in India" is different and I found myself reading it and appreciating the value in the information provided. This thirteen page publication is well produced and provides Canadian students with an excellent overview of all of the academic and work/volunteer opportunities available in India. The information is not overwhelming for the students (and people like me) and allows for easy, informative and engaging reading. Check out the “Canadian Student Handbook on Opportunities in India” here.

I don’t see IHEC Blog heading down the marketing advice avenue (I’ll save that for Chris Brogan although I doubt he will delve into the international educaiton profession) but I have, receive and read much literature (both scholarly and practical) that I just may comment on from time to time about it on IHEC Blog.